Basket Case is a lifestyle brand dedicated to simplifying busy lives through personalized gift-giving services and business consulting. With a mission to provide customized solutions and support small businesses across the United States, Basket Case helps clients embrace the chaos of everyday life without feeling overwhelmed.
This project involved redesigning the start-up's website and e-commerce platform to enhance user experience and streamline product customization. I revitalized the brand’s identity system, updating colors to convey a vibrant, warm, and welcoming essence, which was carried through all visual elements. My responsibilities included product and lifestyle photography, strategic image editing, and designing social media content aligned with the client’s provided messaging.
