This freelance job included executing the redesign of the customer’s start-up website and e-commerce store to clarify user goals and focus on efficient customization of product offerings. I refreshed the identity system to align with the new strategy, updating the brand colors to reflect a vibrant, warm, and welcoming essence. I carried this essence through the visuals, editing and photographing product and lifestyle shoots strategically. Additionally I designed posts for social media according to written content that the client provided.
