240 Solutions is a culture-centered company that creates systems for developing growth in individuals and companies. My team bolstered the company organization by creating a new website that visually expressed the heart and vision of our client. In the design process, it was imperative to create clarity around the customer experience and client acquisition process. Our clients provide customer-centric services and are extremely skilled in what they do. Although they provide significant value for their clients, they had a hard time telling us about their process and sharing the way their process provides a return. Icons provide visual rhetoric that was previously lacking and help users distinguish where 240 Solutions can provide value for their company. Through the development of case studies, we shared a way to optimize and share the results of services offered. In collaboration with Mattea Fry and Dathan Tippey.
