Petite Joie brings a fresh take on timeless accessories with a collection of effortless chic demi-fine, vintage, handmade, and locally sourced jewelry that is sure to elevate your everyday.
In my role as Creative Lead for Petite Joie, I led web design of the e-commerce store, social media and product photography. I completed product research to make informed buying recommendations based on trend reports I designed. I collaborated directly with the founder to develop the line in order to reach the target audience and maximize sales.
